About

This is a 3-piece Out-Of-Home PSA (public service announcement) advertising campaign to bring awareness to littering issues in Chicago, IL. The goal is to have a complete message and campaign consistency. The tone of this campaign will have a humorous tone based on the tagline: “You’re Not Trash, Don’t Act Like It”. Each ad has a headline that corresponds to the image and a call-to-action of the Chicago Environmentalist web address.

Because this organization is on the smaller side, OOH formats chosen around Chicago that were more accessible and something the organization could afford, like outdoor subway posters and a horizontal billboard.

Services

Advertising Design

Software

Photoshop, Illustrator, Images from Freepik